Maybe Your Nonprofit IS the Bomb. But Is It Hitting the Right Target?
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21st CENTURY COMMUNICATIONS STRATEGIES FOR YOUR NONPROFIT
Nonprofit Directors and Communications Officers, please join the VC — and 2 industry heavy-hitters — for breakfast and a highly motivational training program designed to help you build effective marketing and communications strategies for your nonprofit. This will be a thought-provoking workshop that will also be a valuable opportunity for you to network with other nonprofits facing the same challenges you are. The VC will also share a comprehensive local media contact list for attendees. Registration Required by November 18 am. Registration form below.
Tuesday, November 19
8:30-10:30am
Winnetka Community House
620 Lincoln Avenue
Winnetka
Susan Noyes
Founder & Publisher of Make It Better Media Group
Susan will discuss “Activating Your Audience”, highlighting best communication practices that have proven to build awareness of and support for successful nonprofits – particularly online. This Amplification & Connection Strategy is particularly effective in improving sponsorships, donations and ticket sales for major fundraising events.
Chris Hogan
Managing Director of i3Insights and Executive Service Corps Member
Chris will cover “Marketing Your Nonprofit”, with focus on applying Marketing Positioning to define and solidify your nonprofit’s image in the hearts and minds of your constituents. He will provide you a framework to help you articulate your nonprofit’s unique benefit, and why your constituents will believe it, over other relevant non-profits.
About Our Presenters
About Susan Noyes
In 2007, Susan founded makeitbetter.net, a small, community website. It blossomed into a multi-platform publishing company, serving similar demographics throughout Chicagoland, Marin County and San Francisco Bay Area — with a vibrant digital ecosystem, print magazines, custom publishing partnerships, videos, awards and signature events.
All three publications–Better, Marin Magazine and SPACES and their corresponding digital platforms help generate those powerful, positive connections that will inspire you to live, love, work and play with greater purpose.
She also launched the Make It Better Foundation and annual Philanthropy Awards in 2012. She occasionally appears on CNBC’s Closing Bell Investor Roundtable. Susan practiced law for Sidley & Austin from 1983-1989, then focused her efforts as a philanthropist, and uber volunteer while raising 6 children. She serves on multiple Chicago nonprofit boards including American Red Cross Chicago Chapter, Ann and Robert H. Lurie Children’s Hospital of Chicago, and Poetry Foundation.
Better, formerly known as Make it Better began as a small website 12 years ago and has grown into a multi-platform publishing company, serving similar demographics throughout Chicagoland and the San Francisco Bay Area — with a vibrant digital ecosystem, print magazines, custom publishing partnerships, videos, awards and signature events.Better’s dream continues to be to create, strengthen, and connect communities across the country. Simply put, Better helps generate those powerful, positive connections that will inspire you to live, love, work and play with greater purpose.
About Chris Hogan
Chris is the Founder and Managing Director of i3Insights, a marketing and consumer insights consultancy across many industries. Chris is also a member of Executive Service Corps (ESC) an organization which provides consulting for non-profit organizations. He brings to his clients the knowledge gained and lessons learned from 35 years of experience working in consumer insights, shopper insights, analytics and category management. Chris has also taught consumer research as an Adjunct Instructor at the University of Chicago.
Previously, Chris was SVP Consumer Insight & Analytics at ConAgra. His responsibilities included insights and analytics for both the Consumer and Commercial Business Units. Prior to ConAgra, Chris had a variety of insight positions with increasing responsibility at Kraft Foods including: VP Consumer Insights & Strategy Kraft International responsible for consumer and shopper insights in 70 countries around the globe; VP Category Management Kraft North America responsible for the creation and leadership of Kraft’s Shopper Insights team, as well as leading the Category Management initiatives for the Kraft Sales organization; Director Consumer Insights for multiple business units across the Kraft U.S. portfolio of products.
i3 Insights was founded by Chris Hogan, after Chris successfully accumulated 30+ years of experience leading Insights, Analytics and Category Management teams at multiple Fortune 100 companies. This includes both U.S. and International experience identifying marketing insights that drove Brand Strategy, Brand Communication, Innovation and Category Management Opportunities. As a result, i3 Insights provides an uncommon level of both breadth and depth of knowledge in activating consumer insights, shopper insights, analytics, and strategic marketing that influences, inspires and impacts your business results. Chris also is an Adjunct Instructor at the University of Chicago,teaching consumer research design and analysis.
For more information, email Barb Tubekis at barb@volunteercenterhelps.org, or call 847-441-7665
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